

ASEA Leadership
Rich In Experience And Integrity
The leadership of ASEA is in the hands of an experienced team that combines in-depth knowledge of the global economy with deep expertise in the network marketing industry. This wealth of experience guarantees a stable and future-oriented environment for personal and business development.
What people are looking for in a leader is someone who is honest, has a forward-looking mindset, and is inspiring and competent.
Leaders aren’t necessarily born. It’s a skill that you develop over time as you become more adept at seeing and understanding how people work.
TYLER NORTON, ASEA FOUNDER AND CHAIR

Executive Team Overview
ASEA is supported worldwide by a high-caliber team of experts in logistics, law, marketing, and IT. These specialists form the backbone of the global infrastructure and ensure that partners in all markets can rely on the highest standards.
Representing the entire management team, here are some of the key individuals who—along with many other dedicated executives—shape the strategic vision, values, and scientific foundation of the REDOX-Technology:

A Lasting Legacy: Verdis Norton (1922 – 2023):
Founder & Visionary
Founder Verdis Norton was the visionary who laid the foundation for ASEA. After an impressive career at the helm of billion-dollar corporations such as Kraft Foods, he recognized the potential of the REDOX-Technology. The decision not to sell the patents to the pharmaceutical industry, but instead to bring the technology to people through direct sales, remains the ethical foundation and the “Legacy” of the company today.
It is never too late to start something with great purpose, especially if it is in service of humanity. Never stop growing, learning, and becoming.
Verdis Norton

Tyler Norton
Founder & Visionary
As a co-founder, Tyler Norton continues his father’s legacy. He is the expert on the ASEA ethos and is passionately committed to humanity in business. The goal is to motivate people to develop their full potential and to foster a corporate culture that puts principles over profits.
The most valuable untapped resource in the world is the human resource. Everyone you see is a deep ocean of limitless potential. We can awaken, inspire, and power that potential in others to believe, belong, and become.
Tyler Norton

Die wissenschaftliche Speerspitze: Dr. Nico Raczek
Wissenschaftlicher Leiter Dr. Nico N. Raczek steuert den globalen Ansatz zur Nutzung der REDOX-Technologie. Mit jahrzehntelanger Führungserfahrung in Forschung und Entwicklung sowie 25 Patenten sichert er den wissenschaftlichen Vorsprung und die kompromisslose Qualität der ASEA-Produkte weltweit.

Strategisches Wachstum & Europa: Jörg Höche
Leiter der Umsatzabteilung
Jörg Höche bringt jahrzehntelange Erfahrung als Führungskraft im Network Marketing mit. Er war maßgeblich daran beteiligt, den europäischen Markt zu einer tragenden Säule des globalen Erfolgs zu entwickeln. Sein Fokus liegt darauf, die regionalen Märkte weltweit zu einem starken, gemeinsamen Team zu vereinen.
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