Leadership – ASEA Corporate

The visionary who made ASEA’s beginnings possible, Verdis Norton is more than an originator. He is also a strategist who built a distinguished career leading billion-dollar companies, including Kraft Foods, before founding ASEA. His strategic proficiency brought ASEA to the worldwide marketplace and guided the company through its early phases of growth. Maintaining his interest in the company, Verdis appears at select company events.

It’s never too late to start something with great purpose, especially if it is in service of humanity. Never stop growing, learning, and becoming.

Verdis Norton

Tyler is co-founder and chairman of the board at ASEA Global, a top-50 global direct sales organization doing business in 33 countries around the world.

Prior to founding ASEA®, Tyler had a successful two-decade career in the financial services industry where he served as a VP, senior VP, and chief distribution officer for several multi-billion-dollar financial organizations.

In addition to a successful corporate career, and founding and leading ASEA, Tyler has also founded several different businesses over the past 20 years, including a global strategic advisory firm dedicated to promoting entrepreneurial success in companies of all sizes worldwide. His passion for the power of human potential and the entrepreneurial spirit led him to collaborate on a 3-D interactive film experience called License to Dream, which is currently part of a charitable initiative to teach and promote entrepreneurship to high school students around the world. Tyler helped to launch the US Women’s Chamber of Commerce and served for many years on their advisory board as a personal advisor to their CEO & president. He has served on several other corporate advisory and elected boards.

The most valuable untapped resource in the world is the human resource. Everyone you see is a deep ocean of limitless potential. We can awaken, inspire, and power that potential in others to believe, belong, and become.

Tyler Norton

The most approachable CEO you’ll ever meet, Chuck Funke leads the ASEA corporate team with quiet confidence and a focus on investing in individuals. Chuck earned an undergraduate degree from Brigham Young University and a Master of Business Administration from Bellevue University. Before joining ASEA in 2011, Chuck spent nearly 20 years in the financial services industry where he worked for some of the largest financial institutions in the world. He was appointed CEO of ASEA in 2014. He is a member of the Board of Managers and oversees the Executive Committee of ASEA.

Chuck’s past professional experiences, which include being chairman, president, and CEO of an SEC registered broker-dealer, have given him insight into building long-term, sustainable organizations. Much of his professional focus has been on building and implementing sales-driven distribution models both domestically and internationally. His experience and expertise have been essential in growing ASEA into a thriving business that leads with a commitment to principled and effective core professional practices.

Jarom Webb joined the ASEA executive team during the pre-launch phase in 2009, when he met with Verdis and felt compelled by his vision and the uniqueness and substance of the company. Jarom brings to ASEA nearly two decades of experience in the direct selling industry. He also has held senior executive positions with two large multinational companies outside the industry and has consulted with a variety of startups and large conglomerates.

Jarom initially joined the company as CFO, then took on the additional responsibilities of COO. He was appointed president of the company in 2012 and currently leads ASEA’s global growth strategy and strives to carry on the legacy that first attracted him. He completed his Bachelor of Accounting at Brigham Young University and earned his MBA from the University of Utah.

No one knows the ins and outs of production and distribution better than Scott Aldred. He has in-depth knowledge of packaging, equipment, and materials, as well as manufacturing experience in producing nutritional supplements. He earned a Bachelor of International Relations and Asian Studies from Brigham Young University.

Initially attracted to ASEA’s company ethics, Scott brought to the table more than 30 years of operations, sales, and business development experience. He handles all aspects of global operations—every product ASEA creates, all quality control and product testing at our production facility, and complete global distribution of product orders.

Heading ASEA’s global marketing initiatives is Jina Anson, a marketing professional with two decades of experience in new product development and marketing, international business, and research education for health and beauty products. Jina has worked in the US, Asia, and Europe and has been responsible for the launches of more than 300 nutritional and personal care products in 24 countries.

She is the recipient of International Business Awards and American Business Awards for best new consumer products and was named as one of the Direct Selling News 40 under 40. Active in the industry, she also judges the International Business Awards. Jina earned a Bachelor of Science in Biology at Brigham Young University, received her 6 Sigma Green Belt certification from the University of Utah, and is currently enrolled at Harvard Extension School.

If it takes tech, Steve Davis has it covered. ASEA relies on him to steer both internal and external IT functions. Steve ensures that all processes are stable for corporate staff and that tools for the field associates are convenient, secure, and fully supported.

His global responsibility extends beyond corporate headquarters to ASEA’s manufacturing facility, data centers, remote agents, offsite backups, and international offices.

Overseeing ASEA’s global revenue is Jörg Höche, who brings decades of experience as a network marketing executive and field leader. He has worked in his native Germany, as well as in France, Great Britain, and southern Africa. He loves traveling to new places, and, when given the choice, he does it on a motorcycle.

When Jörg came to ASEA in 2016, he found something he had never experienced in any other company: a focus on people. He became pivotal in developing ASEA’s Europe market into a dynamic, global enterprise. With his charismatic personality and unique sales and leadership experience, Jörg unifies the global regions of ASEA and encourages all regional sales VPs to work as a single team.

Dr. Nico N. Raczek leads ASEA’s global approach to the power of redox with decades of leadership in scientific strategies, new product development, research, and regulatory and scientific affairs. He has worked in Europe, the United States, Asia, and Africa, and has global industry expertise in nutrition and health, cosmetics, and consumer goods as well as in the ingredients business and academia.

He has helped to develop products for large corporations, holds 25 patents, and is published in various handbooks. Dr. Raczek earned his Ph.D. in Analytical Chemistry and is a registered food chemist. He is fluent in his native German, English, and French and speaks some Italian and Russian as well.

With more than 20 years of experience as the general counsel for some of the largest companies in the direct sales industry, Ben Tyler heads up ASEA’s efforts to strengthen and protect the ASEA® opportunity worldwide. He has been instrumental in market openings and product registrations in Europe, Asia, and Latin America.

Prior to his career in direct sales, he worked for 10 years as a courtroom litigator. Ben earned his Juris Doctor degree from Brigham Young University.

Guiding ASEA’s financial operations is Dave Wall, who oversees budgeting, forecasting, treasury management, tax, and fiscal reporting, and ensures the protection of ASEA’s monetary interests. He also implements strategic planning and forecasting to ensure that company initiatives are fiscally viable. Dave’s bachelor’s degree is in accounting from Utah Valley University.

He went on to earn an MBA from Utah State University. Dave has directed the intricacies of ASEA’s financial function since 2011 and has watched the company grow and expand into foreign markets, with attention to tax treatment for shareholders, banking and payment processing, and cash management and treasury oversight.

Howard Chow is charged with building the ASEA market in Asia. He joined the company in 2019 as sales director for ASEA Hong Kong, bringing more than 20 years of experience in sales and marketing from top-10 worldwide network marketing companies, manufacturing, and both local and overseas property development. He has been instrumental in the ASEA Hong Kong office build-up project.

Howard earned his Bachelor of Marketing degree from Iowa State University and a Master of Business Administration degree from Hong Kong Baptist University. He has worked in Hong Kong, Macau, and the United States, and has led sales management and promotion incentives in eight countries across Asia.

Committed to ensuring the best environment possible to develop leadership, as well as drive the business, Edouard Gug heads up ASEA’s market in Europe. He is in charge of driving enrollment, developing leadership and planning, and delivery of operation projects for the region. Edouard has a background in sales and has been involved in network marketing since 2014.

He joined ASEA in 2017. He is a big believer in the network marketing business model as a way for people to develop leadership skills. He is fluent in French, German, and English, and sees cultural diversity as a strength to ASEA’s global approach.

Combining a humble ambition for humanizing work culture and a professional love for instilling operational best practices, Kim Hill has led ASEA to impressive success in Australia and New Zealand. Her market not only boasts a great culture; it lays claim to the most ASEA associates per capita of any region.

With 20 years of sales and training experience, including overseeing direct sales in the southern hemisphere, Kim is ready for any challenge.

Darrell Ieremia brings to ASEA a wealth of experience from the network marketing industry, spanning the last twenty years. His consulting company worked with several companies in the industry for over ten years. ASEA was initially a consulting gig for Darrell as well. The company’s genuineness was palpable, and he came on board permanently after a year.

His experience serving in leadership positions in sales and operations brings a unique and invaluable perspective. Having lived in several Latin American markets during his career has given Darrell a love of culture, people, and their passion for entrepreneurialism.

Chris Mastin is ASEA’s go-to for developing field leadership and driving engagement while growing ASEA’s customer and associate bases. Along with an absolute passion for all that ASEA offers, he brings a wealth of business experience to this position. Early in his career, Chris partnered in a large distribution business that he ultimately sold to a Fortune-500 company.

He also formed his own private equity firm with interest in multiple small businesses, including an innovative healthcare company. Chris has consulted with numerous companies in business strategy and leadership development.

Meredith Tieszen leads ASEA’s sales teams in the US, Canada, and Mexico, giving priority to driving sales and field initiatives. She is a senior sales executive with more than 18 years of high-level business experience. She has worked with organizations ranging from start-ups to large organizations, all with a focus on helping others build and realize their dreams.

Meredith brings senior leadership experience in sales systems and programs from within the network marketing industry to her role at ASEA. She also brings high energy to both internal and external areas of the business and is skilled at developing long-lasting relationships in the sales field by leveraging her and others’ business skills.

A lifetime in network marketing has given Justin Wilson firsthand knowledge that this business meets people where they are and takes them where they want to go. His own experience building a successful international distributorship makes him passionate about supporting people as they pursue their career goals with ASEA.

Justin brings plenty of corporate experience in key leadership positions to his role in global sales as well; he has traveled all over the world and has been instrumental in managing and setting up business operations in several countries, including ASEA’s Europe market. His focus now is to bring the ASEA culture worldwide.

Phil Hansen has guided ASEA’s tax structure since 2012. His areas of expertise include international tax, corporate tax, the taxation of pass-through entities, and the taxation of businesses involved in manufacturing and distribution. Phil was instrumental in ASEA’s growth from three entities operating in two countries to a global enterprise encompassing more than 25 different entities operating in 33 different markets.

Phil earned a Bachelor of Accounting and Master of Accounting – Tax Stem from Brigham Young University, graduating with distinction. He is a licensed CPA in both Washington and Utah. He is also a United States Army veteran, having served 12 years. During his service, Phil was deployed to Haiti, Bosnia, and twice to Iraq.

Overseeing purchasing, logistics, and associate support, David Jenson leads the teams that facilitate and further the worldwide distribution of ASEA products. He first joined the ASEA® family in 2012 and now coordinates shipments to more than 20 points of distribution on five continents, manages purchasing of components and ingredients, and ensures the latest systems for customer care and tracking.

He has more than two decades of experience managing operations and is known for his ability to strategize and streamline processes for long-term growth. David earned his bachelor’s degree in business administration.

David Johnson’s leadership is integral to ASEA’s finance function. Since he came on board in 2014, he has directed improvements from a first-year audit containing two pages of audit adjustments to the most recent audit containing zero audit adjustments. He is responsible for reconciling global inventory counts and costs in both ASEA’s production facility and domestic and foreign warehouses.

He also leads the company through its annual financial statement audit. David has also developed a robust budgeting program that enables ASEA to manage profitability. He is a licensed CPA and earned a Bachelor of Accounting from the University of Utah and a Master of Business Administration from the University of Wyoming.

KimMarie Larsen has been at the heart of ASEA® events since the company’s inception. Whether it’s an incentive trip, a country opening, or a global convention, she directs ASEA’s worldwide events strategy and recognition. Kim brings more than a decade of experience in sales and event marketing and Certified Meeting Planner credentials to her role. She sees ASEA as a place where people can be themselves and where genuine kindness and gratitude abound.

Kim also chairs the ASEA Advancing Life Foundation, a charitable organization whose mission is to break cycles of poverty, abuse, and suffering. Under Kim’s leadership, the Foundation has partnered with other charitable organizations to impact the lives of thousands of people on a global scale.

As personable as she is process-driven, Tami Phillips leads ASEA’s worldwide IT initiatives. She heads up quality assurance with a focus on improving field-facing tools, building promotions, and working out any bugs. She is particularly skilled in project management, which encompasses every technological enhancement and every development; and the strategic innovation of major overhauls. Originally brought in on a three-day contract in 2012, Tami stayed with ASEA, immersing herself in all that makes the company tick.

Studying communications at UC Irvine and working at a newspaper right out of college prepared her for the critical thinking and problem-solving of a career in IT. Tami has continued to obtain certifications on the job, and there’s no aspect of ASEA’s IT systems that she has not been involved with. She loves working for a company that gives her full trust and support as she has grown.

Dr. Kurt Stickley has a diverse scientific background that includes research and development, as well as quality in the human health industry. He was drawn to ASEA by the opportunity to fill a role that encompasses both skill sets, and he was excited to put his talents to the test in a growing organization. He gained his expertise working in specialty manufacturing as a research scientist before moving to the pharmaceutical industry as a process development chemist, where he stayed for eleven years.

Dr. Stickley then spent nine years in the dietary supplement industry working on product quality and process improvement initiatives. He holds a B.S. in chemistry from Grove City College and an M.S. and a Ph.D. in Organic Chemistry from Vanderbilt University.